Today, the brand is extending its expertise beyond the automotive world and into cycling.
Axess, a subsidiary of the ER Group and the exclusive representative of Liqui Moly in Mauritius, has announced a new partnership with Emcar Sports. Through this collaboration, Emcar Sports becomes the official reseller of Liqui Moly’s bicycle product range in Mauritius. Since early February, the products have been available in Emcar Sports stores, at Axess spare parts counters, and online shop.
Extending expertise to two wheels
The Liqui Moly bicycle range focuses on practical maintenance products needs faced by cyclists. From cleaning drivetrain components and protecting exposed parts to lubricating mechanical elements, these products help keep bicycles performing smoothly over time.
Regular maintenance may seem simple, but it plays an important role in maintaining efficiency, preventing wear, and extending the lifespan of equipment.
The range is designed for a wide audience. Whether for experienced cyclists who ride regularly or those who enjoy occasional weekend rides, the products offer practical solutions for keeping bikes in optimal condition. They are also suitable for electric bicycles, which continue to gain popularity across the island.
Making maintenance products more accessible
For Axess, the introduction of the Liqui Moly bicycle range reflects a broader objective: making reliable cleaning, protection, and lubrication solutions more accessible to cyclists in Mauritius.
According to Jean Luc Veckranges, Senior Manager Parts at Axess, the initiative aligns with the company’s strategy to support enthusiasts with high quality maintenance products and strong distribution channels.
“This new range reflects our strategy to provide cleaning, protection and lubrication solutions for both bicycles and electric bikes, allowing Mauritian enthusiasts and hobbyists to fully enjoy their equipment. We are committed to offering products supported by a strong distribution network and value added services. Emcar Sports was an obvious choice for distribution thanks to their physical presence across the island.”
Strengthening the cycling ecosystem
From the perspective of Emcar Sports, the partnership enhances its existing presence in the sports and cycling sector. By introducing professional maintenance products into its offering, the company can support cyclists beyond the purchase of equipment.
Vincent Mayer, Sport Business Unit Manager at Emcar Sports, explains that the collaboration contributes to creating a more complete experience for customers.
“This partnership with Liqui Moly fully reflects our commitment to offering a complete experience to our customers. Beyond the bicycle itself, we are providing professional maintenance and care solutions that help ensure performance, durability and enjoyment on every ride.”
Supporting performance on every ride
This collaboration brings together two organisations with strong experience in mechanical performance and product reliability. By making Liqui Moly’s bicycle maintenance solutions more widely available, Axess and Emcar Sports aim to support the growing community of cyclists across Mauritius. For riders, it means easier access to trusted products designed to keep their bikes clean, protected, and ready for the road.
