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Author Archive: Jyo

Author Archives for Jyo

Citroën, a new brand identity and logo reveal

New Citroën brand identity and logo signal exciting, energetic and modern era to come.

Citroën revealed a fresh corporate brand identity and logo, signaling a bold, exciting and dynamic new era for the 103-year-old brand is underway as it accelerates its mission to make electric mobility accessible to all and extends its core DNA for affordability, audacity and customer wellbeing.

The new look reinterprets the original logo first adopted by founder André Citroën, inspired by the success of his first metalworking company producing chevron-shaped ’herringbone’ gear systems. The familiar and technical “deux chevrons” reference has remained at the heart of Citroën’s identity ever since.

The elegant new emblem signposts the brand’s transition and evolution, and will debut at the end of September on a significant conceptual Citroën family vehicle. Versions of it will then progressively enhance future Citroën production and concept vehicles from mid-2023 on. The prominent, enhanced vertical oval will introduce a new direction in design language in which the visually prominent

Axess aims to be the automotive reference partner in Mauritius by providing innovative and flexible solutions to as many people as possible. Working towards this objective, Axess has officially launched its Pre-Owned car fleet for both purchase and resale service in its new showroom surrounded by the fleet of vehicles for sale in an open-air space of over 900 m2 in Bagatel [...]

The Drive 4 UR School is a CSR project set in 2007 to help Ford dealerships raise money for schools by organizing a driving day. The resounding success of ‘Drive 4 UR School’ prompted Ford to expand its reach and create ‘Drive 4 UR Community’ in 2012 to enable dealers to partner with community organizations and give back. In line of the project launch, Ford Mauritius planned a first drive of 2022, with fans and owners on Saturday 6th August at Chasée of Roland Maurel in Pailles. For the first drive, Ford 4x4 owners were invited to participate to an off-road adventure through mud and rough terrains to raise money for the community supported Ford Mauritius in Pailles West.The first participants along with their family and friends soon replied positively to the invitation and were 11 in total to start this journey. The D-Day was here and the participants along with the Ford team all met up around an early morning of coffee, croissant and debrief session before they went out for adventurous trip in the Chasée. The terrains were rough, the team had a blast, and the owners were in awe to have had a great Saturday putting their vehicle to test. Their hunger for off-road satisfied, they were invited for a hearty lunch, around some typi [...]

Trois ans se sont écoulés depuis le lancement de la deuxième et actuelle génération de la Peugeot 208. Une citadine compacte premium au look futuriste qui entend bien se tailler une part du lion (sans jeu de mots). Que vaut-elle face aux références de la catégorie comme la Renault Clio ou encore la Citroën C3 ? Réponse dans notre essai !

Design :

Pour sa deuxième vie, la Peugeot 208 a choisi un style plutôt tape-à-l’œil et le résultat est bluffant. A l’avant, on retrouve une grande calandre très expressive avec des feux de jours en forme de griffe de lion. Le profil est aussi bien élancé que musclé grâce à un gain de 9 cm en longueur et une perte de 3 cm en hauteur. Les passages de roues sculptés accentuent le caractère bestial de cette citadine. A l’arrière, comme sur sa grande sœur la 508, le hayon du coffre

Synonymous with power, elegance and breathtaking performance, Jaguar, represented by the dealership Axess, a subsidiary of the ENL group, will participate in this long-awaited event of the golf world, as the official vehicle sponsor. Jaguar reiterates its commitment to the tournament, which it has sponsored since its inception in 2015. The AfrAsia Bank Mauritius Open is back on the Sunshine Tour and DP World Tour calendar for the first time since 2019 at Mont Choisy Le Golf. The final will be held from 15 to 18 December 2022 with a selection of the best professional golfers from both circuits. Jaguar will be the official transporter of players and VIP guests around the competition site in Mont Choisy.

This world-renowned golf circuit promises to offer excellent visibility to Mauritius and Jaguar. Broadcast all over the world, the AfrAsia Bank Mauritius Open always attracts a large number of participants and remains a source of great pride. AfrAsia Bank Mauritius Open 2022 has once again attracted blue-chip sponsors, including Jaguar.

"The AfrAsia Bank Mauritius Open tournament resonates with our brand. Since the launch o [...]

The New Generation D-MAX

Isuzu introduced the entirely redesigned and new generation Isuzu D-MAX

The all-new D-Max has an entirely innovative design thanks to the latest technologies. This Japanese pickup is perceived as an incomparable workhorse, and it remains so while retaining its strength and well-known character. Isuzu relies on the same formula of the D-Max, where power and character are key for its success. The New D-MAX comes with a 3.0 litres

Mazda, A new showroom designed for adventurous journeys

Axess launches a new Mazda showroom in Pailles

The international brand Mazda, represented by Axess Ltd, has opened the doors of a new showroom with a surface area of 900 square meters in Pailles (formerly Jaguar Land Rover) since 1st August 2022.

Discover a complete revamp space in terms of design, with the full range of the Mazda vehicles displayed. A walkthrough around and you can hop in-and-out of the Passenger Cars - Mazda 3 Sedan perfect for families or the Hatchback version for sports enthusiasts, the CX collection with the compact SUV CX-3, the CX-30 compact crossover and 5-seater SUV CX-5. Whilst for the adventurous and off-terrain lover, a dedicated section has been designed for you with the BT-50 off-road range.

This innovative architectural concept is an epitome of Japanese aesthetic combining a friendly and elegant setting, refined spaces, and a superior level of service. With the new distinctive façade, Mazda stands out of the crowd and immediately distinguishable, thus setting itself apart from its competitors. 

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Eager to implement reliable vehicle maintenance adapted to the current economic challenges, Axess launched SERENITY BY AXESS so both corporate and private customers can take the road with complete peace of mind while saving up to 35% on their maintenance costs.  

After the success of SERENITY BY FORD PROTECT previously launched, Axess decided to extend this offer to the other brands it represents; except for Jaguar and Land Rover which already benefit from JLR Care. 

SERENITY BY AXESS consists of two offers to choose from: the 'SERENITY BLUE' plan which is a contract that covers the periodic servicing only of the vehicle according to the manufacturer's standards whereas the "SERENITY SILVER" plan also includes the maintenance and replacement of worn parts (except for Tyres). Services are carried out using genuine parts, by trained and certified technicians.

New Citroën C3 Aircross, The ideal SUV for urban and leisure activities.

With more assertive design, enhanced comfort and recognized modularity, New Citroën C3 Aircross is the ideal SUV for urban and leisure activities.
  • 05/05/2022
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New Citroën C3 Aircross SUV with a more assertive personality: it retains the same body design, with its high-set attitude and protective components, while gaining a fresh look with an entirely restyled front-end expressing more status and strength.

While body styles are becoming increasingly low slung and like those of saloons, New Citroën C3 Aircross SUV has gained more assertive SUV design with a high-volume body conveying a spacious interior and a road-dominating stance through raised ground clearance and large wheels. Its singularity has been enhanced with lower-body and wheel-arch protections, front and rear skid plates, and roof bars with full and generous forms.

New Citroën C3 Aircross SUV features more assertive design with an entirely redesigned front face enhancing the model’s personality and status. Inspired by the CXPERIENCE concept car and first introduced on New C3 in 2020, it represents Citroën’s new signature in 2021, with an assertive, branded, and unique identity.  

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